In 2025, engagement remains one of the most critical metrics on social media platforms like Instagram, TikTok, and Facebook. While the algorithm has evolved, it still heavily weighs likes, comments, and shares when determining what content to boost.

Likes signal initial interest, while comments show deeper interaction. Together, they inform the platform that your content resonates with users, which increases your chances of appearing on the Explore page or being suggested to new audiences.

Even if you're producing high-quality content, lack of early engagement can bury your post. That’s why many creators and brands choose to boost likes and comments through legitimate SMM panels like Xpert-SMM, giving their content the jump it needs to gain visibility and momentum.

Ultimately, authentic growth and smart strategic boosts go hand-in-hand. If you want to stay ahead in the algorithm game, never underestimate the power of visible engagement.