In 2025, Facebook rolled out a major update to its content ranking algorithm—and many pages have seen their reach plummet as a result. If your posts aren’t getting the same likes, shares, or impressions as before, it’s not your fault. The rules have changed, and understanding them is key to staying visible.

🧠 What’s New in the 2025 Facebook Algorithm?

1. Value-Weighted Interactions
   Not all interactions are created equal anymore. Facebook now gives more weight to “thoughtful” engagement—comments with 4+ words, reactions beyond the Like, and shares with captions.

2. Content Format Prioritization
   Short-form video and carousel posts get boosted more than static images or link posts. Native uploads are favored over YouTube or TikTok links.

3. Relevancy Decay Acceleration
   Posts now lose visibility faster than before—making your first 60 minutes after publishing absolutely critical.

4. Profile Trust Signals
   Facebook tracks your page’s historical engagement patterns, post frequency, response time, and community report rate to determine organic visibility.

✅ What You Can Do About It

• Post at optimal times: Use Insights to identify when your followers are online.

• Focus on comments: Ask open-ended questions and respond quickly.

• Mix formats: Use carousels, short videos, and Stories to increase engagement signals.

• Create engagement triggers: Give people a reason to click, save, react, or share—use CTAs, polls, countdowns.

🚀 Use Engagement Boosters to Stay in the Feed

Even with perfect content, organic reach is increasingly difficult. That’s why many creators and brands now turn to smart social proof tools like those from Xpert-SMM. Buying initial comments, reactions, or shares helps simulate traction, keeping your content visible long enough to get picked up organically.

You’re not cheating the system—you’re just helping it notice you.

In 2025, visibility on Facebook is no longer passive—it’s strategic. Learn the rules, adapt your posting plan, and use trusted support tools to stay competitive in the feed-first world.